It’s absolutely perfect for my liking: almost doesn’t foam up ( not for everyone but i actually prefer it this way), the packaging is gorgeous ( have never seen such a beautiful tooth paste for such a reasonable price), beautiful pinkish gel with a slightly sweet taste ( i was afraid it would be salty or something). Great ingredient list, minimal and no fluoride ( fluoride pastes make my mucous membrane peel). And get the job done( feels clean).

Wow love this toothpaste! Very gentle and cleanses well, leaves a fresh taste in your mouth. Have been using drugstore brands throughout my life but decided to switch to a fluoride free one due to the contact dermatitis around my mouth. No regrets!

I'm using it a week and I liked it. The flavor is so good. I feel freshness after cleaning my teeth. Also the packaging is so cute and the size is big. Thanks for the best quality.

This is very important to me. Number one is all ingredients have.

it has the best formula.. I Iove the fact it's affordable, cruelty-free and vegan 🥰 I've been using this one for almost half a year and I highly recommend it to anyone

I bought another one with actual salt granules in it and prefer that, this is nice but just a toothpaste really - nice minty clean feel though and feels better than using chemicals

Great great great, I am in love with this product,

I thought it's salty but it's very tasty a bit sweet, minty flavor and I do love it!

Still using .. i think it’s good product with good ingredients

Clean ingredients and cleans well!